The FedEx Solucionistas have a single mission: to make your organization overcome any obstacle and dominate the market. In this brief I was brought in to create and develop a realistic appeal to the FedEx mission statement. Each character takes on one of the company’s values and brings out the true characteristics of the company’s 290,000 individual employees purple blood.
This project was divided into three phases. First was to create a streamlined internal understanding with all the FedEx employee force. Second was to create awareness for the general public. Unveiling the new Solucionistas characters. Thirdly to create a new home for all this information to live and have users interactive with the many FedEx tools, and create a simpler way for new customers registration.