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Brand Builder / Futurist / Mentor /
Gastronaut / Street Art Hunter / Fearless One Deliberate,
Bold & Focused ACD / Futurist / Mentor /
Influencer / Gastronaut /
Street Art Hunter / Fearless One Deliberate,
bold & focused RVSLDR PERSPECTIVE FOCUS POWER BUY NOW

Eli GOLD Ferrer Howdy, I'm

Shaping people and products with a
balance of precision and sweetness.

Building relationships is like axe throwing—focused, deliberate, and bold—followed by the ease and satisfaction of custard, where collaboration and trust come naturally. Together, we tackle challenges head-on and savor the wins, big or small.

As a seasoned product and design leader blending strategy, UX design, and technology, my passion lies in amplifying design’s impact across enterprise-scale product teams. I focus on driving business results while crafting customer-centered experiences that matter. Over the past 20 years, I’ve had the privilege of leading diverse teams of designers, product managers, researchers, and technologists to create innovative solutions that make a real difference in people’s lives.

Fostering inclusive cultures through creative ventures

I’m obsessed with fostering inclusive cultures where creativity and collaboration thrive. My diverse side hustles—from Futurism and Gastronaut ‘epic eats‘ to being a Street Art Hunter, Fearless One, and transdisciplinary design practitioner—reflect my belief in integrating disciplines for innovative solutions. These ventures contribute to my leadership style, where diversity of thought and experience is not just embraced, but seen as essential for fostering innovation and creating an inclusive environment where everyone can thrive.

My story & passion for design

Beyond my professional work, my side hustles—like exploring the future of design (Futurism/Foresight) and studying street art—reflect my belief in blending creativity and technology to push boundaries. Futurism helps me anticipate future trends, while street art fuels my passion for uncovering creativity in unexpected places.

Together, these experiences shape my vision for design, where innovation thrives through the integration of diverse disciplines. Working alongside some industry greats and building global in-house teams from the ground up, I’ve embraced the challenge of creating scalable products while maintaining a focus on human-centered design. My journey into product design began with a simple, yet powerful idea: that design, when executed with purpose, has the ability to change lives. Throughout my career across multiple industries, I’ve remained passionate about solving complex problems and making a meaningful impact. "Design with purpose, solves complex problems, & pioneers new paths forward" 20+ Add-Ons NEW

Evolving with technology, grounded in the human experience

Through my work with design practices in small team models, I’ve seen firsthand how powerful knowledge distribution can be across diverse global communities. It’s in sharing expertise and nurturing talent that we unlock creativity, challenge conventional thinking, and shape a better future. SERVANT LEADERSHIP / CHANGE MGMT / HUMAN-CENTERED DESIGN / TECH INTEGRATION. “Agile leadership empowers innovation and impact.” In today’s fast-paced world, design isn’t just about aesthetics; it’s about crafting experiences that resonate with users and improve their lives. For me, the future of design lies in the ability to evolve alongside technology, while maintaining a human touch. I believe that small, agile teams can create outsized impact in large organizations. By focusing on collaboration, adaptability, and strategic problem-solving, these teams can navigate change and scale innovation.

Mr. Crab
You cannot teach a crab to walk straight.
 Art enthusiast
Emotional connection, support, investment, and passion.
 Street art hunter
Exploring, documenting, and decoding street art.
 Mr. Frogger
We are born princes and the civilizing process makes us frogs.
 Reclaimed
Creating sustainable, historic, and unique furniture.
 In my blood
Skilled artisanship passed through generations.
 IPA Friday's
Appreciating bold, bitter craft flavors.
 Reclaimed
Creating sustainable, historic, and unique furniture.
 Don Felinos
In ancient times cats were worshipped as gods;
they have not forgotten this.
 Don Felinos
In ancient times cats were worshipped as gods;
they have not forgotten this.
 Eli GOLD
Graffiti-driven creativity and artistic expression.
 Gastronaut enthusiast
Passion for adventurous, innovative cuisine.
 Gastronaut enthusiast
Passion for adventurous, innovative cuisine.

Amplifying Impact Building Inclusion

Through collaboration and diversity

As a leader, I create inclusive environments where diverse voices and talents thrive, driving innovation through collaboration and knowledge sharing. By fostering diverse teams and mentoring through initiatives like ADPList, I aim to shape a future where design and technology unite for global impact.

Innovation thrives when people from different backgrounds come together to solve problems. As a leader, I create environments that actively welcome and celebrate diversity, making it a key driver of creative breakthroughs.

What It Takes to Foster Diversity

Cultivate psychological safety

Build an atmosphere where team members feel safe to express differing viewpoints without fear of judgment or failure. This encourages innovative thinking and bold solutions.

Cross-functional engagement

Create opportunities for designers, engineers, product managers, and other stakeholders to collaborate early and often, ensuring diverse input from the start.

Challenge assumptions

Drawing from Simon Sinek’s Start with Why, I encourage teams to challenge the status quo by always asking “Why?”—the driving question behind purpose-led innovation. This fosters an environment where out-of-the-box thinking is celebrated and inspires individuals to push beyond conventional limits, creating solutions that resonate with a deeper sense of purpose and vision.

Feel free to say hello. Let's Connect Whether you want to discuss a project, share ideas, or seek career mentorship, I’m happy to chat. Let’s connect and explore how we can create something great together! Let's Connect BOOK A SESSION VIEW RESUME VIEW WORK RESUME ADPLIST

Opportunities & Collaborations Brands I've worked with
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