Shaping people and products
with precision and sweetness.
As a seasoned product and design leader blending strategy, UX design, and technology, my passion lies in amplifying design’s impact across enterprise-scale product teams. I focus on driving business results while crafting customer-centered experiences that matter. Over the past 20 years, I’ve had the privilege of leading diverse teams of designers, product managers, researchers, and technologists to create innovative solutions that make a real difference in people’s lives.
Fostering inclusive cultures through creative ventures
Creating inclusive environments where collaboration thrives is at the core of my approach. My journey began as a graffiti artist, teaching me to view creativity as a tool for bridging divides and fostering understanding. This foundation has shaped my leadership style, where diverse perspectives are essential for sparking innovation.
My diverse side hustles—from Futurism and Gastronaut ‘epic eats’ to being a Street Art Hunter—reflect my belief in integrating disciplines to uncover creative solutions. I’m passionate about craftsmanship, especially building furniture from reclaimed wood, honoring my heritage as a descendant of Spanish and French builders. Tackling complex organizational challenges, I leverage my design thinking to craft impactful, user-centered experiences.
Beyond work, my culinary adventures with my wife and three children fuel my enthusiasm for exploring new flavors, earning me the title of “Gastronaut.” This love for food strengthens my community connections and reinforces the values I bring to my professional life.
My story & passion for design
Together, these experiences shape my vision for design, where innovation thrives through the integration of diverse disciplines.
Evolving with technology, grounded in the human experience
they have not forgotten this.
they have not forgotten this.

Through collaboration and diversity
As a leader, I create inclusive environments where diverse voices and talents thrive, driving innovation through collaboration and knowledge sharing. By fostering diverse teams and mentoring through initiatives like ADPList, I aim to shape a future where design and technology unite for global impact.
Innovation thrives when people from different backgrounds come together to solve problems. As a leader, I create environments that actively welcome and celebrate diversity, making it a key driver of creative breakthroughs.
What It Takes to Foster Diversity
Cultivate psychological safety
Build an atmosphere where team members feel safe to express differing viewpoints without fear of judgment or failure. This encourages innovative thinking and bold solutions.
Cross-functional engagement
Create opportunities for designers, engineers, product managers, and other stakeholders to collaborate early and often, ensuring diverse input from the start.
Challenge assumptions
Drawing from Simon Sinek’s Start with Why, I encourage teams to challenge the status quo by always asking “Why?”—the driving question behind purpose-led innovation. This fosters an environment where out-of-the-box thinking is celebrated and inspires individuals to push beyond conventional limits, creating solutions that resonate with a deeper sense of purpose and vision.