ELI Gold FERRER

Hybrid UX Designer / Brand Builder / Gastronaut
/ Street Art Hunter / Full Time Crazy One

A LITTLE ABOUT ME                                 

I ‘m Eli Ferrer (a User Experience Design Director obsessed with the big idea). Currently I work as a Senior ACD/Digital lead, at a globally recognized company. Every day I work on developing new products and digital spaces. I’m a Hybrid UX Designer, Brand Builder, Gastronaut, Street Art Hunter, plus a Full Time Crazy One;

I do not have a cute manifesto written by a copywriter. If I stand for anything, it is for you and for the idea. My expertise lies within my ability to integrate diverse styles across multiple project needs; whether that’s to sell more, build a bigger fan base, or gain more awesomeness for your brand.

I have a proven success record of guiding product experiences from ideation through launch. I do this via storytelling, technology, ideation, and simply curiosity. I’m a “jack of all trades”, prototyping both digital experiences and analog hands on style. I love to get my hands dirty. You could also say that I love jumping through rings of fire while enjoying tea and crumpets!

I love what I do and have a passion for building strong team culture and truly relevant, unique innovative experiences that basically blow your mind away.

MY SKILLS

UI/UX

90%

VISUAL/DESIGN ART DIRECTION

95%

INTERACTIVE

95%

CONTENT STRATEGY

90%

ILLUSTRATION

75%

HTML/CSS

70%

EXPLORE

My process begins by collaborating with the larger group where every relevant piece of the user journey is studied and applied. Research and interviews with key players, ideas and collecting valuable data enabling the team to paint a picture of where the client is and where they would like to be.

UNDERSTAND

We then start the process of collecting the user-human centered design methodologies, defining the problem and figuring out where our clients should be. Be it by simple content matrices wireframes structures that start to create a blueprint.

GENERATE

We capitalize on the experience and perspectives with agile design sprint/development. Multiple rapid prototyping with the intent to solve the problem with our successful failures and encourage our team members to identify the ideas that have legs through ideation and creation.

TEST

Vast testing follows be it A/B or Usability Testing where the user can poke holes and identify strengths or weakness in the prototype. We then iterate/revise until there is a robust product where it best satisfies the brief and displays the freshest, smartest thinking.

IMPLEMENT

We then collaborate and distribute the production tasks and make magic. A little UX/UI design here and Dev work there and of course while checking in with the client at key points throughout the process, in order to co-create the end product on time and ready to kick ass.