ELI Gold FERRER

Multimedia Creative

skull_red

A LITTLE ABOUT ME                                 

I‘m Eli Ferrer (a Associate Creative Interactive/Digital Director obsessed with the big idea). Currently I work as a Senior ACD at a globally recognized company. Everyday I work on developing new products and digital spaces.

If I stand for anything, it is for you and for the idea. My expertise lies within my ability to integrate diverse styles across multiple project needs; whether that’s to sell more, build a bigger fan base, or gain more awesomeness for your brand. I do this via storytelling, ideas, technology, and curiosity to build truly relevant, unique, and innovative experiences. I’m a “jack of all trades”, prototyping both digital experiences and analog hands on style. I love to get my hands dirty. You could also say that I love jumping through rings of fire while enjoying tea and crumpets!

MY SKILLS

UI/UX

90%

VISUAL/DESIGN ART DIRECTION

100%

INTERACTIVE

95%

ILLUSTRATION

85%

AFTER EFFECTS

75%

HTML/CSS

70%

EXPLORE

My process begins by exploring every relevant piece of the clients’ business environment. I research and interview key players, ideas and collect valuable data enabling me to paint a picture of where the client is and where they would like to be.

UNDERSTAND

Once I do my research, I start the process of defining the problem and figuring out where our clients should be. To find direction, I draw one or more insights that provoke problem-solving ideas.

GENERATE

The best way I capitalize on my experience and perspectives is by brainstorming multiple ideas all at once, rather than at an individual level. I then have building sessions to identify the ideas that have legs.

TEST

I first do a vast test/review with influential colleges to poke holes and identify strengths within the ideas. After a few pitches to chosen peer groups, I pick the strongest idea: the idea that best satisfies the brief and displays the freshest, smartest thinking.

IMPLEMENT

I then distribute all production tasks and make magic. A little design here and there and of course while checking in with the client at key points throughout the process, in order to co-create the end product on time and ready to kick ass.