Brand Builder / Futurist / Mentor /
Gastronaut / Street Art Hunter / Fearless One

Eli GOLD Ferrer

ACD / Futurist / Mentor /
Influencer / Gastronaut /
Street Art Hunter / Fearless One

It's Me!

RVSLDR

FOCUS

PERSPECTIVE

POWER

BUY NOW

A little bit about me

I ‘m Eli GOLD Ferrer a seasoned Product & Design Leader, fusing strategy, UX Design, and Technology.

Committed to growing the influence of design within product teams, at an enterprise scale with a steady focus on our output to improve business results and customer focused experiences.

I also believe in my unique side hustles within Futurism / Gastronaut “epic eats” / Street Art Hunter / Fearless One / Transdisciplinary Design practitioner / Mentor. By merging different disciplines to produce radical approaches and outcomes, I help invent and develop things that can change the world.

My Skills

UX - DOUBLE DIAMOND

90%

AGILE / DESIGN SPRINT

85%

DESIGN SYSTEMS

95%

INTERACTIVE + ANIMATION PRINCIPLES

90%

CONTENT STRATEGY

85%

INFORMATION ARCHITECTURE

75%

I work as a strategic partner to elevate the passion and culture within the business impact of design.

Also, one of my biggest passions is helping designers/researchers within our larger community grow their tool kits. Mentoring colleagues on not just the ability, to use design centric apps. But also possess the talent to formulate ideas, brainstorm, and collaborate with their team to help drive and improve, the use of storytelling to help describe a scenario that shows how the design process helps accomplish viable business goals i.e. DESIGN THINKING / AGILE DEV. - DESIGN SPRINTS

20+ Add-Ons NEW

Building Process
& Culture

I have a proven success record of guiding product strategies and experiences from ideation through launch. I do this via ideation, technology, storytelling and simply curiosity. I love to get my hands dirty developing both on digital platforms and physical experiences. I love what I do and have a passion for building strong team cultures and truly relevant + unique innovative products that basically blow your mind away.

Explore

It all begins by collaborating with the larger group where every relevant piece of the user journey is studied and applied. Observing and interview key players, ideas and collecting valuable data enabling the team to paint a picture of the why and how.

Simple Link

Understand

We then embed the human centered design methodologies, defining the problem and developing a fluid roadmap. Be it by simple content matrices, information architectures, or low-fidelity wireframe structures that start to create a blueprint.

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Generate

We capitalize our perspective ideas via Agile/development or a Lean Double Diamond processes. Rapid prototyping with the intent to solve the problem with our successful failures and encourage our team and clients to be part of the ideation cycle.

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Test

Vast testing within A/B or Usability, where the user can poke holes and identify strengths or weakness in the prototype. We then iterate/revise until there is a robust product where it best satisfies the MVP and displays the freshest, smartest thinking.

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Implement

We then collaborate and distribute the production tasks and make magic. A little UI design and Dev work to get to a beta or live prototype while continuing the collaboration with the client or core users at key points throughout the process, in order to co-create a viable product.

Simple Link

Generate

Simple Link

Some Insight on how to govern
the adoption within your values
and principles

These are some of the principles and guidelines I follow but understandably there is no "one-size-fits-all" - that's where the magic happens.

Agile Development Fluent Design Systems Double Diamonds

Agile Development

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Fluent Design Systems

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Agile Development

Double Diamond

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