Skip to main content

Brand Builder / Futurist / Mentor /
Gastronaut / Street Art Hunter / Fearless One
Deliberate,
bold & focused
ACD / Futurist / Mentor /
Influencer / Gastronaut /
Street Art Hunter / Fearless One
Deliberate,
bold & focused
RVSLDR PERSPECTIVE FOCUS POWER BUY NOW

My leadership philosophy is not just about getting the job done—it's about creating an environment where creativity thrives, challenges are embraced, and everyone is motivated to reach their full potential. Below are the core principles that define my leadership style: Empower. Innovate. Elevate. I’ve honed a leadership approach grounded in curiosity, adaptability, and relentless pursuit of excellence. My journey as a product & design leader is driven by a commitment to building processes and cultures that empower teams, foster innovation, and deliver impactful results. Whether guiding product strategies from ideation to launch, setting the cadence for collaborative success, or cultivating continuous improvement, I lead with a clear vision and a passion for bringing out the best in others. Explore It all begins by collaborating with the larger group where every relevant piece of the user journey is studied and applied. Observing and interview key players, ideas and collecting valuable data enabling the team to paint a picture of the why and how. Understand We then embed the human centered design methodologies, defining the problem and developing a fluid roadmap. Be it by simple content matrices, information architectures, or low-fidelity wireframe structures that start to create a blueprint. Generate We capitalize our perspective ideas via Agile/development or a Lean Double Diamond processes. Rapid prototyping with the intent to solve the problem with our successful failures and encourage our team and clients to be part of the ideation cycle. Simple Link trending_flat Simple Link trending_flat Simple Link trending_flat Test Vast testing within A/B or Usability, where the user can poke holes and identify strengths or weakness in the prototype. We then iterate/revise until there is a robust product where it best satisfies the MVP and displays the freshest, smartest thinking. Simple Link trending_flat Implement We then collaborate and distribute the production tasks and make magic. A little UI design and Dev work to get to a beta or live prototype while continuing the collaboration with the client or core users at key points throughout the process, in order to co-create a viable product. Simple Link trending_flat Generate We capitalize our perspective ideas via Agile/development or a Lean Double Diamond processes. Rapid prototyping with the intent to solve the problem with our successful failures and encourage our team and clients to be part of the ideation cycle. Simple Link trending_flat

I lead by

Strategic alignment

Expert in aligning design strategies with business objectives, ensuring cohesive execution and driving measurable impact across projects and teams.

Innovation & problem-solving

Recognized for leading transformative innovation and leveraging new-gen AI technologies across tech sector product segments to create user-centered solutions that drive business success at scale.

Leadership & team management

Proven in guiding and developing high-performing teams, implementing effective strategies that foster growth and drive successful outcomes in dynamic design environments.

System thinking

Integrating diverse disciplines to lead the development of innovative, user-centered solutions that drive impactful business outcomes at an enterprise scale.

Communication & stakeholder management

Skilled in articulating design vision and engaging with stakeholders to align strategies and drive impactful outcomes across teams and projects.

Performance management & growth

Demonstrating leadership in fostering team development and implementing growth strategies that drive individual and collective success within high-impact design environments.

Set the Tone 01—04

Lead with confidence,
set the cadence

Take bold action and guide others to move with purpose. Set the rhythm, maintain momentum, and keep your team aligned towards success.

Small wins, large gains

Curiosity drives my leadership. I start by understanding the strengths of those I work with, asking the right questions to identify opportunities. By focusing on small wins, we build trust and gradually gain the momentum needed for larger successes.

Flexibility and adaptability

Inspired by the wisdom of Charles Darwin—“Collaborate & Improvise”—”In the long history of humankind, those who learned to collaborate and improvise most effectively have prevailed.”

I adapt my leadership style to the needs of the situation, guiding teams with fluidity to navigate challenges and uncover the best solutions.

Owning the Momentum 02—04

P = M * V

In all my leadership roles, I’ve adopted a core philosophy rooted in momentum. By building processes and cultures that emphasize adaptability, resilience, and collaboration, I guide my teams through challenges and ensure continuous growth. This formula—P = M * V—defines how I lead.

Momentum is key

The greater the mass (team size, impact) and velocity (efficiency, drive), the greater the momentum (success). This isn’t just a mantra, but a call to action. Through fostering collaboration, maintaining focus, and driving speed, I ensure my teams keep moving forward, overcoming obstacles with purpose and determination.

Call to adventure

Leadership isn’t just about managing tasks, it’s about inspiring a sense of purpose and adventure. By identifying opportunities quickly and seizing them with strategic intention, I encourage my team to push boundaries, explore new possibilities, and create audacious outcomes together.

Embrace your failures

Embrace failure as a launchpad for growth by experimenting, learning from mistakes, and improving with each step. I encourage bold risks and a relentless pursuit of innovation, turning roadblocks into mere speed bumps.

Know Thyself 03—04

The power of intuitive leadership

Tapping into intuition fuels my creativity and empathy, while rational thinking ensures effective execution. Together, they create a balanced approach to problem-solving and leadership.

Putting in the Work

Self-awareness and authenticity are cornerstones of my leadership approach. I believe that personal growth is essential to creating a respectful and empowering environment where people can excel. By understanding my strengths and limitations, I foster a culture of trust and connection, allowing teams to thrive. Through continuous introspection and boundary-setting, I ensure that I bring out the best in myself and those I lead.

Rare breed

As an Audacious Leader, I thrive on challenges and see adversity as fuel for ambition. Obstacles don’t deter me; they drive bold vision and unstoppable progress, pushing my teams toward innovation and change.

Insights from Behavioral Assessments

Behavioral assessments have given me deeper insights into my personality and leadership style. Tools like Gallup’s Strength Finder have allowed me to harness my core strengths:

Restorative

I thrive in solving problems during crises and ambiguity.

Input

My pursuit of knowledge allows for informed and strategic decision-making.

Context

Historical understanding helps guide future planning.

Learner

Continuous learning ensures I stay sharp and innovative.

Ideation

I excel at creative brainstorming, always searching for new connections and perspectives.

16 Personalities

As an ENFP-T personality type, I bring creativity, energy, and enthusiasm to every situation. I seek magic and meaning in everyday interactions, and this fuels my work. My natural curiosity and ability to connect with others make me a strong advocate for my team.

As a colleague: I provide support and uplift others when morale is low, fostering an atmosphere of positivity.
As a colleague: I provide support and uplift others when morale is low, fostering an atmosphere of positivity.

Share the Knowledge 04—04

Mentorship as a catalyst for growth

“Designing your career isn't about certainty—it's about embracing incremental change for meaningful progress.”

— Eli Gold Ferrer

In my career experience over the years, I believe in guiding individuals toward personal and professional growth, helping them navigate change with confidence. Whether it’s career transitions or driving innovation within organizations, I offer a structured approach that fosters adaptability, creativity, and bold leadership.

Need a mentor?

Amazing Design People List (ADPlist) offers a global community for free 1:1 mentorship with over 6,000+ mentors. As a mentor, I provide tactical guidance, whether you need a single session or ongoing support toward long-term goals.

Topics covered

Career advice

Whether you’re navigating a new role, planning a promotion, or making a career shift, I’ll guide you in making decisions that align with your goals and values. Together, we’ll focus on positioning for growth and long-term impact.

Skill development

Growth doesn’t happen by chance. We’ll work together to identify the skills you need to develop to stay ahead, whether it’s mastering new design tools, honing leadership abilities, or enhancing your strategic thinking.

Portfolio critiques

A portfolio is more than a showcase; it’s “Your story” as a designer. I’ll help you refine your narrative, highlight your strengths, and present your work in a way that resonates with hiring managers and collaborators.

Design theory

Understand the core principles of design and how they apply to solving real-world problems. I’ll share insights on how to build a design process that fosters creativity while achieving business outcomes, whether you’re in a large enterprise or startup.

Resume updates

Stand out in a competitive market with a resume that highlights your unique strengths and achievements. I’ll help you articulate your experiences in a way that positions you for the next level of your career.

By leveraging these key areas, you’ll be equipped to design a career path that adapts to change while driving toward long-term success. Book a session today and start your journey toward growth and innovation.

Book a Session

Feel free to say hello. Let's Connect Whether you want to discuss a project, share ideas, or seek career mentorship, I’m happy to chat. Let’s connect and explore how we can create something great together! Let's Connect BOOK A SESSION VIEW RESUME VIEW WORK RESUME ADPLIST

Opportunities & Collaborations Brands I've worked with