BUILDING
MASTER ROUTES
Visibility & Planning - Pilot Program
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Introduction
In legacy GE Transportation and Wabtec’s phased approach to building client-specific features, a recurring issue was the lack of direct client input. This often limited our understanding of client needs, as there was no structured process for customer involvement in the development stages.
This project overview focuses on the MVP, or “Vision Statement,” for Train Management, Planning, and Visibility. We’ll cover the UX strategy our team implemented through a Lean Double Diamond workflow within an Agile environment. This approach not only shaped this project but also set a foundational standard for other product teams, demonstrating how close client collaboration can transform legacy logistics tools.
So, what’s the problem?
Our primary clients—Class 1 railroads—are struggling with frequent application delays and manual processes that impact Wabtec’s efficiency and profitability. Operational teams face challenges in dispatching changes related to train visibility and planning, which inhibits the expansion of smart, connected capabilities across the network. The goal of this project is to streamline these processes, reduce operational costs, and ultimately increase profitability for railroads and their clients.
The focus was to create a digitized mobility solution that delivers ownership, flexibility, and efficient time management to support key personas and daily operations.
Core problems addressed:
- Worklists in mobile applications: Creating dynamic A-B scenario planning to streamline workflows.
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Ownership in service plans: Enhancing notification and transparency features, similar to a messaging system, to track and communicate changes effectively.
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Time & effort savings: Minimizing manual processes, such as route-building and event management, by automating tasks for users based on specific roles within the operational workflow.
Responsibilities
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Cross-Functional Collaboration & Client Engagement: Facilitated direct client involvement to capture real needs, set collaborative practices for cross-functional alignment, and guided research/testing to derive actionable insights for improved product functionality.
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Strategic UX Leadership: Led the design process, embedding user-centered design thinking into a logistics-focused industry and establishing a UX framework that aligned with Agile methodologies.
Team members involved
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The project team consisted of (2) UX researchers, (1) principal product designer, (1) senior product designer, (2) product managers, and (2) client representatives.
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Collaborated with architectural and engineering partners to ensure the product’s sustainability, aligning design work closely with technical feasibility and organizational goals.
Timeline & structure summary
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This 9-month pilot program in “Visibility & Planning” followed a 2-week sprint cadence within an Agile framework, (total of 18 sprints).
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MVP Focus: Enhanced train management and planning to improve client engagement and reduce costs.
Skills and tools
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This project required knowledge in managing legacy systems and addressing user pain points like “screen fatigue” and “manual duplications.”
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Tools: Miro for research documentation, Zoom for virtual collaboration and continuous feedback, and Figma for prototyping user flows and scenarios.
Operational Opportunities
Management
Planning
Visibility
Design Thinking Phases
From the formal five stage/service of Design Thinking, we merged a Lean Double Diamond within an Agile process to help structure our approach, this as well being a non-linear process – Empathise, Define (the problem), Ideate, Prototype, and Test / Iterate! All while being able to bring in our customers voice early and during the entire flow of the project length.
Starting off, I knew we had to establish a foundation that would allow for our clients to be an influential voice within three major segments within our process and also be able to help our team understand the job to be done – responsibilities and alignments needed.
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During Discovery – Prescribing time and allocation to allow for customer feedback early to avoid development debt.
- Continuous Learning – Always staying curious and focused on our customers needs and insights.
- During Ideation – Allowing for that much needed real customer insight, narrowing down the direction of the functionality and direction of scope.
In the transportation/logistics ecosystem let’s say design thinking was never seen as the solution or answer to solving complex and unique problems. UX/UI and the services within these skill sets is still a new are of discovery for many of these lifelong transit/logistic business cultures. So, we were facing a large variant of “blockers” from the get-go managing these specific work process took specific levels of change management. 1) How do we get our internal teams to change the way they think. 2) How do we then integrate our clients within the process of discovery and development. 3) How do we then understand that the first idea is not always the best introducing ideation.
So, as we started to uncover all these obstacles – I continued to remind the team that we had to set a basic set of rules when either working with colleagues in or out of our UX teams. So we installed these collaborative and standardized rules as we partnered with cross functional teams and partnered clients: Always be present – Defer our judgements – Encourage wild ideas – Build on the ideas of others – Drive one conversation at a time – Be as visual as possible – Aim for quality – Stay focused on the topic. PS documentation and share outs were key here in our weekly research and discovery sections.
As we continued to deliver on the instrumental layers of research the team had the opportunity to drive many sessions/activities with clients and internal partners to understand our users and define how we could would move forward. – Here is an example of a word association session hosted by the team, which allowed alignment with the groups vision statement and focus on direction for our development blueprint.
Research & Discovery
To align on our teams wants and pain points we open-mindedly approached each problem with the right questions, curious to learn new things with a non-bias towards learning by doing and experimenting within legacy structures and capabilities. Our primary research was documented within digital workboards on weekly virtual sections, where we categorized a working list of functionality gaps.
Insights Captured
We soon started to realize what the legacy experiences were capable of but also what the limitations of the data bridge imposed on the next steps forward, it wasn’t just a visual design swap thing, but very data related.
Fatigue
Duplications
Interactions
Increaseing
our Alignment
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Architecture and Partnership
So we understood the system and structure was not as user friendly, based on the opportunities and current challenges discovered in our research and those within a streamlined experience that a user could use to perform useful tasks via a computer, mobile device, or tablet.
This opened up an opportunity to embed our services with a client’s processes. Developing this unified structure allowed us to include design thinking into the process. Mainly focusing on understand best practices and also develop a new experience that would be used by all.
The UX team established a cross pollination in leading the direction of thought within the internal teams but also established a change in how we develop clear (Why’s & What’s) within the upcoming Roadmap and PI sections.
A screen grab of shared validated user journey
With these external joint sessions in place the vision within our definition and Ideation was starting to take place, with clear and transparent documentation, were we continuously involved our data and architectural engineers to be part of our methodologies and new processes to make sure this new vision could be realized but also be sustainable for other products to carry over as well
Once we had these structures organized, we then started to look at what the legacy would look like on a more simplified field or varied device based on the user. Reminder our legacy use case was handwritten sheets on the job site or manually documented excel spreadsheets which would then be manually written into a MS-DOS application.
Testing the content
Paper
Excel
Mobile
These are two examples of what a digital and paper trail; would look like and act within a digital device.
Building on these experiments, we expanded the scope to align with a deeper focus on “Jobs to Be Done” (JTBD) within the product framework. This approach not only refined the core product thinking but also emphasized intentionality in how different users engage with the system.
We designed tailored solutions for distinct user groups, prioritizing mobile experiences for operational teams, such as field crews (mCrews) who require real-time, intuitive interactions while on the move. Concurrently, we developed a desktop-first model as a complementary, secondary platform designed specifically for higher-level operational roles, such as clerks and managers, who rely on data-driven insights and process oversight to perform their jobs effectively.
Testing the content
Taking inspiration from this user segmentation, the team leveraged insights from previous experiments to craft prototypes. These low-fidelity models laid the groundwork for seamless service flows and interactions between the mobile and desktop platforms. The emphasis on interconnectivity ensured that each platform was optimized to meet specific user needs while enabling smooth transitions and unified workflows across devices.
Through these iterative efforts, we created a cohesive system architecture that balanced mobility, intentionality, and operational depth, offering users efficient tools to fulfill their roles effectively.
Operational
Meets Data
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We then began to broaden our focus to define the Minimum Viable Product (MVP), specifically honing in on how Operations would align with Data. This was a crucial step in establishing how the product’s architecture would evolve, providing clarity on the flow of data between systems and users. Our goal was to outline how operational tasks would inform and rely on data, which, in turn, would shape the direction of future product development.
This effort also set the stage for the design of the integrated Worklists project sequence, where data would be exchanged seamlessly, supporting both operational efficiency and decision-making.
Building on this foundation, we incorporated train management automation concepts into our MVP’s double funnel structure, organizing operational tasks and data management in parallel pathways. To ensure scalability, we applied an ERAF map (Entities, Relationships, Attributes, and Functions) to analyze and visualize system changes, enabling quick adjustments to the service plan.
We mapped out touchpoints throughout the workflow, focusing on entities, their relationships, and the resulting actions to gain a deeper understanding of the service system. The ERAF map helped us visualize and manage the complexities of service plan destinations at scale.
At the same time, we refined our understanding of the journey from Origins to Destinations, mapping out Middle Points as key steps. This was crucial for Worklists, ensuring each sequence aligned with broader business goals, such as improving time and effort management.
Scenario A
Scenario B
Scenario C
Together, we developed case scenarios based on the structures of selected origins and destinations. Each scenario provided a scalable progression in customization and complexity, outlining the movements required for a Worklist to be a truly responsive tool for customers.
By mapping these routine scenarios, our cross-functional teams not only deepened their understanding of operational settings but also kickstarted prototyping these movements within a streamlined user experience.
”Corwith Yard in Chicago showcases the intricate coordination of intermodal freight movements—an inspiration for mapping operational scenarios into actionable digital workflows.
Image: An intermodal freight yard in Chicago—Corwith Yard—where freight movement complexity comes to life.
To push innovation further, we conducted a virtual activity that encouraged our teams to think creatively. We focused on refining a list of references featuring similar actions and notifications—such as Domino’s Pizza Tracker, the Shop app’s “order in transit” notifications, and e-commerce trackers from Amazon and The Home Depot. These examples served as blueprints to design interactive states that transformed complex scenarios into simplified, actionable notifications and tabs.
Simplified
Design Perspectives
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Once we had clarified how these structures aligned with the real-world perspectives of everyday users, we were able to transition into the prototyping phase. This phase was crucial for bringing our ideas to life and translating our theoretical frameworks into tangible user experiences.
By focusing on user interactions in each defined use case, we began to map out how individuals would interact with the system in real-world scenarios. This provided invaluable insights into how users would engage with and respond to different features, ensuring that the models we created were intuitive and practical for daily use.
Through iterative prototyping, we tested various user flows and interfaces, refining our understanding of pain points and user needs. Feedback-driven iterations helped us optimize the UI/UX, allowing for continuous improvements based on user behavior.
The prototypes were flexible, enabling us to align with both user needs and long-term product goals, ensuring designs were functional and intuitive. As we refined the models, we gained a clearer understanding of user preferences and could better predict reactions, positioning us to move forward with a more polished development phase.
Testing the content
How a route would then be edited in the tracker or visually within global maps.
Finally a lot of this work from a Design perspective is still being tested and putting into use from a design system perspective as we grow our Volt design Libraries but as we continue to expand how users interact with (trackers – Map Routes – complex sequence changes) we will continue to work with our internal and external partners to grow the strategies and services within the evolution of these legacy old experiences and platforms in which they change the landscape of the business and the scale in Design Management / impact on business needs, while making more enjoyable and structured design lead products.
Testing the content
Because Crews and Clerks struggle to dispatch changes in train visibility and planning.
• Inventory Clerks
• Grounds Crew
Additionally, I would like to thank the team of Researchers, Developers, Interaction/Product Designers, Product Managers, and Clients with all the past and ongoing work, as a leader within this group I can now rave over what it is to overcome many legacy established blockers/hurdles. Felt the lows and the highs to what it takes to develop functional frameworks/rituals to introduce design thinking within the landscape of an agile lead organization, but also how sound leadership and structured ROI’s plays a huge role in design and valued product strategy and how small wins equal large payouts in the long run.