This viral Dell project was launched in order to capture the broad audience of Do-It-Yourselfers. It was launched for both General Market and also in Brazil, and was given the title of Learning Meets Doing or translated in Portuguese (Aprenda Fazendo). It was created for two social platforms Twitter and FaceBook.
In Twitter we tweeted out weekly multiple choose questions, where tweeters could answer back to Dell and would be surprised by a personalized customize reply. These questions related to the various features within the Dell Venue tablets.
On the FaceBook Platform we created a tab page that housed weekly rotating images featuring, videos, gifs, questions, and puzzles. Where the FaceBook fans could reply, share, and interact with these essential how-tos made just for them.Facebook Tab