Athletic Recruitment

VISUAL/DESIGN

80%

UI/UX

90%

A bold activation that showcased Miami’s basketball culture while setting the stage for a cohesive brand identity. 305 Hoops was more than a celebration of the city’s basketball energy—it was an opportunity to craft dynamic brand guidelines that captured the essence of Miami’s vibrant spirit.

This activation combined live events, community engagement, and creative design to resonate with Miami’s basketball audience. From logo development and color palettes to typography and visual assets, the brand guidelines embodied the city’s bold, energetic, and diverse character. The activation extended across promotional materials and social media, unifying the brand’s presence while amplifying its connection with the community. 305 Hoops wasn’t just an event; it was a blueprint for branding excellence in sports culture.

 
 
 
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   Website Headers

 
 
 
 
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