A creative concept designed for a fully immersive 360° campaign promoting the launch of the NEW Dave’s Hot & Juicy Burger. At the heart of this campaign was the innovative Exprimidor Robot, a Facebook-based experience that analyzed users’ social behavior to deliver personalized reasons why the Hot & Juicy sandwich was their perfect match. This interactive approach not only engaged users in a playful and unique way but also leveraged social media insights to create a tailored brand connection.
The campaign’s main touchpoint was a Facebook tab page, integrating cutting-edge design with smart social functionality to bring the burger’s bold personality to life. The result? A deliciously memorable digital experience that put the “hot” in Dave’s Hot & Juicy.