El Exprimidor - Flavor Meets Fun

AFTER EFFECTS

65%

FLASH / HTML

80%

INTERACTIVE

70%

CONTENT STRATEGY

65%

VISUAL/DESIGN

75%

A creative concept designed for a fully immersive 360° campaign promoting the launch of the NEW Dave’s Hot & Juicy Burger. At the heart of this campaign was the innovative Exprimidor Robot, a Facebook-based experience that analyzed users’ social behavior to deliver personalized reasons why the Hot & Juicy sandwich was their perfect match. This interactive approach not only engaged users in a playful and unique way but also leveraged social media insights to create a tailored brand connection.

The campaign’s main touchpoint was a Facebook tab page, integrating cutting-edge design with smart social functionality to bring the burger’s bold personality to life. The result? A deliciously memorable digital experience that put the “hot” in Dave’s Hot & Juicy.

 
 
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Here is a quick demo of one of the online video visuals of the actual Exprimidor Robot in action.

FaceBook Tab and Banner Richmedia Experience

Banner Sample