EXPLORE : My process begins by exploring every relevant piece of the clients’ business environment. I research and interview key players, ideas and collect valuable data enabling me to paint a picture of where the client is and where they would like to be.
UNDERSTAND : Once I do my research, I start the process of defining the problem and figuring out where our clients should be. To find direction, I draw one or more insights that provoke problem-solving ideas.
GENERATE : The best way I capitalize on my experience and perspectives is by brainstorming multiple ideas all at once, rather than at an individual level. I then have building sessions to identify the ideas that have legs, put them aside, and start again. I call this “Confluent Thinking” a system that pushes ideas to be there best.
TEST : I first do a vast test/review with influential colleges to poke holes and identify strengths within the ideas. After a few pitches to chosen peer groups, I pick the strongest idea: the idea that best satisfies the brief and displays the freshest, smartest thinking. 
IMPLEMENT : I then distribute all production tasks and make magic. A little design here and there and of course while checking in with the client at key points throughout the process, in order to co-create the end product on time and ready to kick ass.
What would nature do in an interactive space? I first take a moment and then ask myself what’s the point. Then I listen, strategize, and research. I explore every possible solution. Always seeking the ideal creative approach and development for each project. I’m going to sweat out all the details, ensuring that every element works to aid the goal of production and implementation.
1. Notes and sketches on how application would be generated. Evaluate your design against life’s principles. Can design adapt and evolve in anyway further? How can you improve your design?
2. Abstract a different perspective. Take the biology model and analyze and abstract for potential design “opportunities.” Diagram out your abstracted understanding of the organism and sketch ideas for how the model would inspire particular opportunities.
3. Deconstruct the object and identify its root behavior and action. Abstract the design challenge back to the big underlying concept.
4. Translate the concept within design using language that opens a dialogue with biology. Frame design challenge asking questions about nature: “What would Nature do?”
5. Observe all possibilities. Lay direction of where you may discover answers to questions. Using form, processes, and systems, start listing area of investigation. E.g. environment and habitat (mobile/social/web). Temperature (colors, feelings), etc. Things that would relate to the end result of what is needed for the final art direction and interactive approach of a project.