Frase-o-Matico is a hub where two separate games coexist in the Hershey's Game Room. The concept under the UI was to keep it funny, colorful and easy for all ages to play. The first game designed was based on the old school magnetic poetry concept using over 500 words and emoticons within the Hershey’s brand. The other game is more of a competitive race against the clock to unlock the chocolate puzzle pieces being rewarded with points towards an online Hershey's Contest.