In anticipation of the 2014 FIFA World Cup in Brazil, Dell Technologies recognized a prime opportunity to launch the new Venue 8 and 11 Tablets, aiming to enhance personal connectivity among fans during the event. To embody this spirit, we created the story of two lifelong friends, Pedro and Paulo, whose rivalry fueled their friendship.

As the lead Art Director for this comprehensive 360 campaign, I oversaw the design of all interactive rich media and standard banners, as well as print collateral for both conversational and transactional creative. Additionally, I contributed to the casting and storyboarding for the globally aired TV spot.