Interconnected Journey

PROTOTYPING

95%

UX/UI

85%

ARCHITECTURE

80%

VISUAL DESIGN

65%

Each year customers come to The Home Depot looking for top holiday offers. The team took a complex backend solution to than develop a seamless interconnected journey that allowed customers within three clicks to get up to two free power tools with the purchase of a qualifying power tool combo kit whether on desktop, mobile web, or App.

The clean and simple experience meant customers could easily shop between brands and choose any delivery option from ship to home or pick-up in store.

Challenges and Opportunities

Interconnected Event

Consistent Experience

Clear Communication

Strong Value

Tool Tier Flowchart

1
Mobile hero would be built differently, with just one extra click due to functionality within the hero space
2
The “Pick the add on Tool” step, would be a specifically built in custom Product Landing Page (PLP) for each of the four brands

Content Wireframes

 

Creating & Thinking

for the customer first

mobile wires

Proposed Creative Executions

 
 
 
1
1

Postmodern Stats

Combined increases based on Mobile and Desktop metrics

Revenue Growth

Conversion Growth