Osprey Campaign

From the very beginning, Dell has been driven by the mission to use technology
to enable human potential.
The idea within this campaign was to explore Dell has made it a reality for organizations of all shapes and sizes, helping many of the world’s most successful companies make the journey from humble beginning to success story.

This campaign was a full 360 approach for both general market and LATAM. Which I had the privilege to play multiple creative/ hybrid roles. UI/UX direction on the Dell “The Power to DoMore” website, Interactive Art Direction on all Richmedia and standard banners for all markets. As well as provide a visual guidance to all In-Store and Out-Door print collateral.

Here is a live version of the website:

The Power to DoMore







TV Spot

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